Advertising policy · Layer & Strand Editorial Desk
Advertising policy
How Layer & Strand separates advertising, sponsorship, affiliate relationships and supplied products from editorial selection and evidence.
- Published
- Last reviewed
Current status
Layer & Strand does not currently run display advertising, paid placements or sponsored articles. Current merchant destinations are non-affiliate and earn no commission.
If advertising is introduced
Paid material will be labelled clearly before a reader encounters the commercial claim. Advertising will not be styled to imitate independent editorial analysis, and payment will not guarantee product inclusion, a favourable conclusion or suppression of a correction.
Editorial separation
Advertisers, retailers and affiliate programmes do not decide the site's formula record, evidence confidence, comparison criteria or medical escalation language. Manufacturer material may establish what a brand publishes; it does not establish an independent scientific conclusion.
Supplied products and testing
Receiving a sample would be disclosed. It would not automatically convert formula analysis into hands-on testing, and any hands-on statement would describe the actual scope of use. No current product profile claims personal testing or physical-pack verification.
Restrictions
Layer & Strand will not accept advertising that requires fabricated ratings, hidden tracking, undisclosed endorsements, diagnosis claims or unsupported promises to treat or cure a condition. Any future programme must pass privacy, accessibility, performance and editorial review before activation.